Dr. Joe Parcell is an Associate Professor in the Department of Agricultural Economics at the University of Missouri-Columbia. He serves in the role of Director of the Missouri Value Added Program. He has been involved with the economic, financial, and market assessment for many value added business entities.  

Dr. Parcell is a graduate of the Graduate Institute of Cooperative Learning. He has served as state and federal reviewer for the USDA producer value added grant program, and he has reviewed and been a panel member for SBIR phase I and II proposals.

Dr. Parcell’s research involves price analysis, marketing, and assessing value drivers in the supply chain. He is the author of one book (The Agricultural Marketing System, 6th ed.), over 30 journal articles, and numerous publications and technical bulletins related to various areas of agriculture.


RESEARCH INTEREST

Value added agriculture business development, marketing, price analysis, and farm structure


SELECTED PUBLICATIONS

Dam Productivity Baseline, Vol. 1, 2009

Extending Dam Productivity, Vol. 2, 2009

Improving Calving Consistency, Vol. 3, 2009

Producer Survey Results, Vol. 5, 2009

Producer Survey Results, Vol. 6, 2009

“Strategies for Selling Local Food Products.” MU Guide G6222

“Opportunities for Missouri Pond and Lake Owners.” MU G9470

“Hedging Ethanol in the NYMEX Unleaded Gas Futures.”  MU Guide G643

“Break-even Pricing, Revenue, and Units” MU Guide G648

“Establishing the Transfer Price:  Balancing Businesses” MU Guide G642

“Capturing vs. Creating Value” MU Guide G641

“Selecting an Appropriate Pricing Strategy” MU Guide G649

“Building Your Brand” MU Guide G650

“Adding Value” MU Guide G640

“Customary Flexible Cash Rental Agreements.”  MU Guide G423

“Developing a Farm Newsletter.”  MU Guide G419

“Using Commodity Futures as a Price Forecasting Tool.” MU Guide G611